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3M Earplugs Packaging Design by Scholz & Friends
Brief:The task was to develop an original promotional packaging solution that immediately conveyed the product value of 3M’s Solar Earplugs – a product targeted at end users frequently requiring effective noise protection (such as musicians and festival-goers).
Solution:3M turned the purpose of the earplugs – to reduce noise – into an original package design. The container’s cap looks like the volume knob of a hi-fi system; when opening it to reach the earplugs, one seems to be turning down the volume.
Advertising Agency: Scholz & Friends, GermanyChief Creative Officer: Martin ProssExecutive Creative Director: Matthias SpaetgensCreative Direction: Robert Krause, Wolf SchneiderCopy: Nils TscharnkeArt Direction: Sebastian Frese, Ralf SchroederAgency Producer: Benito SchumacherAccount Manager: Josef Hoehnow
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3M Earplugs Packaging Design by Scholz & Friends

Brief:
The task was to develop an original promotional packaging solution that immediately conveyed the product value of 3M’s Solar Earplugs – a product targeted at end users frequently requiring effective noise protection (such as musicians and festival-goers).

Solution:
3M turned the purpose of the earplugs – to reduce noise – into an original package design. The container’s cap looks like the volume knob of a hi-fi system; when opening it to reach the earplugs, one seems to be turning down the volume.

Advertising Agency: Scholz & Friends, Germany
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Direction: Robert Krause, Wolf Schneider
Copy: Nils Tscharnke
Art Direction: Sebastian Frese, Ralf Schroeder
Agency Producer: Benito Schumacher
Account Manager: Josef Hoehnow

Quelle: gutewerbung.net

    • #Advertising
    • #package design
    • #3M
    • #Earplugs
    • #Volume
    • #Scholz & Friends
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    • #Packaging
    • #advertising
    • #creative
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pieroborgo:

Mono portion packaging for some corn flakes. The box is inspired by the classic chines take away packaging.

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teaim:

GOOD! Agency’s playful packaging for Fisherman waterproof boots.

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m-d-e:

Cookie advertising win.
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m-d-e:

Cookie advertising win.

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