Italy-based graphic designer Lumen Bigott has combined Keds brand sneakers with images from familiar online companies in her 2011 concept project, Social Media Shoes. She has more images at her Behance portfolio.
I’m a big fan of inspiration blogs, I also spend a lot of time in social networks and I love fashion: those three things are responsible of this shoes collection. The idea was to find the most important graphic elements of my favorite social networks and apply them to my favorite pair of shoes trying to keeping alive the essence of each brand.
Microsoft takes a swing at Google with this funny advertisement
Emotionally Connected with Technology
It is how cold cold technology promoted itself emotionally. Very nice example for those who wanna connect the brand with the consumer with an emotional linkage.
It is to FIND the connection… NOT TO BUILD a connection… Since the linkage is the consumer’s daily interaction with the product/service… one cannot BUILD that daily interaction out of nothing… one should find it… and tell a story from that… just like Google Translate.